1. Q&A with MNN President Matt Crenshaw

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    Matt Crenshaw came to MNN after several years at Discovery Communications.

    How did you get started in this business?
    I started out in book publishing in 1998, but very quickly realized that world was shrinking while the web was growing so I taught myself how to build websites.

    What kind of change did you see during your years at Discovery?
    When I started at HowStuffWorks Facebook was still for college kids, YouTube was amazing because no video would freeze and say it was buffering, and the how-to sphere was basically eHow. But now everything has changed. Some of the biggest things are that social is growing, people are watching more videos online, and everyone has a smartphone in their pocket so that’s changed how we read content.

    What attracted you to MNN?
    MNN is a combination of information with a purpose. Instead of treating brands as advertisers, MNN tells stories of how these brands are doing good. It’s a media model with the ability to apply social good, and it’s shown steady growth since it was founded in 2009. Many big media companies struggle to understand what to do with the Web, but MNN knows what to do and goes after it. It’s also the perfect size to tackle growing trends and it’s number one in its category.

    How do you see the world changing in terms of responsible living?
    In the last 10 years there’s been this huge stride in green. People used to roll their eyes and think it was an Al Gore thing, but now it’s part of their daily lives. Climate change and recycling are two of the unsexiest topics, but things like hybrid cars, bike sharing, farmers markets and eating local are mainstream now. I think it used to be about living green, but now it’s just about living well.

    How do you live sustainably?
    Living in-town in a city that’s known for driving and traffic and living within walking distance of a train is important. My family tries to eat a more plant-based diet and buy food with less packaging. It used to be that people were concerned with reading labels, but now it’s a matter of if it even has a label. The stuff without a UPC code — produce — is a healthier, more sustainable choice.

  2. Rolling Stones’ keyboardist and Mother Nature Network co-founder, Chuck Leavell, urges action on climate change.

  3. A storm rolled into Atlanta late Wednesday afternoon, and Account Director Andrew Golubock caught it on camera from the 40th floor of the MNN office. He set up a GoPro HERO3 against his office window and put it in time-lapse mode to record at 1 frame per second. He then compressed the 75 minutes of video — 4,500 frames — into one minute and 15 seconds.
Watch it here.

    A storm rolled into Atlanta late Wednesday afternoon, and Account Director Andrew Golubock caught it on camera from the 40th floor of the MNN office. He set up a GoPro HERO3 against his office window and put it in time-lapse mode to record at 1 frame per second. He then compressed the 75 minutes of video — 4,500 frames — into one minute and 15 seconds.

    Watch it here.

  4. We love pets here at MNN, so we couldn’t resist the opportunity to show off some of the super pets around the office with their superhero-inspired gear.

    PetSmart is currently hosting a dog photo contest to recognize the superhero inside our canine companions and to celebrate its new Marvel and DC Comics pet collection. The retailer will donate $5 for each entry up to $20,000 to PetSmart Charities to help save homeless pets in the U.S. and Canada. We’ve got more contest information here.

  5. Winners of MNN’s ‘Room with a View’ contest travel to Costa Rica

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    Alyson Lucey and her husband, Sean, of Massachusetts recently spent a week in Costa Rica at the Finca Rosa Blanca Coffee Plantation & Inn, the country’s first certified sustainable hotel. The PGI-sponsored “Room with a View” contest gave Alyson the thrill of a lifetime.

    A longtime fan of the Mother Nature Network, Alyson says MNN is her homepage and that she often spends hours reading articles on the website. We spoke to Alyson a few months ago about her reaction to winning the sweepstakes, what she’s looking forward to most and how she stays green while traveling.

    What was your reaction to winning?
    When I received the email stating that I won the trip I almost didn’t respond because I thought it was a scam. I was very hesitant because I never win anything and there are too many hoaxes out there. I almost deleted the email without even reading it. The only thing that led me to believe it might be true was the fact that it was from the Mother Nature Network. After reading the email I remembered filling out the contest information. I was still in shock and really thought it wasn’t true. Once I realized it was true (which took me a while to sink in) I was overjoyed. My husband and I never really get to do much together without work being involved in some way. 

    What are you looking forward to most about the trip?
    Sean and I plan to treat the trip like our second honeymoon since we may not get the opportunity to travel alone again for a very long time. Between his schooling, work and our new baby, timing is complicated.

    I am looking forward to taking in the scenery and culture of the surrounding areas. I love to explore new places even if it is just a park down the road. I can’t wait to see the wildlife and natural flora of the area. 

    What are some of your green travel tips?
    Some things I do regularly are I always reuse the linens for a day or two, use public transportation and do a lot of walking.

  6. Hundreds of One Direction fans were outside the MNN office yesterday, and they’re already back this morning, waiting for a glimpse of the boys who are staying at the Ritz next door.
Associate Editor Laura Moss had to hit the brakes yesterday as fans darted in front of her car to chase a van that may or may not have contained the boy band.

    Hundreds of One Direction fans were outside the MNN office yesterday, and they’re already back this morning, waiting for a glimpse of the boys who are staying at the Ritz next door.

    Associate Editor Laura Moss had to hit the brakes yesterday as fans darted in front of her car to chase a van that may or may not have contained the boy band.

  7. It seems MNN employees are starting a new office tradition: Cat T-shirt Friday.

    It seems MNN employees are starting a new office tradition: Cat T-shirt Friday.

  8. Love pets? We do too!That’s why MNN has an entire channel devoted to keeping your pets healthy and reducing their impact on the environment. We also feature animal rescue stories, look into trends in the pet world and test pet products. We even have a Twitter account dedicated to cats, dogs and every other pet you can imagine! Give us a follow.The latest from MNN Pets:
Does the Thundershirt really work? 
Bike courier’s cat loves to go for rides
 Crippled lion is dachshund’s best friend
Meet Ray Charles, a blind puppy with style
Spanish town sends dog poop back to irresponsible pet owners

    Love pets? We do too!

    That’s why MNN has an entire channel devoted to keeping your pets healthy and reducing their impact on the environment. We also feature animal rescue stories, look into trends in the pet world and test pet products. We even have a Twitter account dedicated to cats, dogs and every other pet you can imagine! Give us a follow.

    The latest from MNN Pets:

  9. MNN’s top stories

    What’s trending on Mother Nature Network today? Take a look!

  10. 2010 marked the 40th celebration of Earth Day, a holiday that helped spark America’s modern environmental movement when it was founded on April 22, 1970, by then-Sen. Gaylord Nelson of Wisconsin. In honor of that historic day, MNN produced this quick look back at the last four decades of planetary appreciation.